Flyers are a great way to advertise when your budget is low. They can be placed anywhere: in the windshields of cars, on walls and trees, in shop windows and in the mail. If you have to advertise to a lot of people in different settings, flyers are the way to go. They can convey a great deal of information and cost relatively less than most other forms of advertising.
Flyers can be of any type. Clubs use flyers to advertise events and performances, Nightclubs in particular use flyers heavily as part of their campaigns, advertising theme nights, music, drinks and appearances by celebrities. Flyers are also used by business to advertise their products and services, as well as new offers. Retailers use flyers to advertise sales and discounts. Charity programs use flyers to ask for donations, and fairs use flyers to promote various stalls. Flyers are even used by people to look for lost pets, and possessions.
The die cut flyer is one of the most innovative flyers ever used. It is essentially a flyer cut into various shapes and folded. They can be propped on a flat surface or affixed to a wall. The shapes and sizes of the cutouts are extremely eye-catching and do better to draw consumer interest than the traditional rectangular flyers. However, a great deal of thought goes into creating a die cut flyer. The size must be large enough or small enough for the desired shape to be cut and fitted, and must also contain the message you want to convey, either with text or with pictures. If there is an overall theme, the design of the flyer must match theme.
Die cut flyers are also a larger investment than regular paper flyers. They require special die-cut paper stock and can be traditionally horizontal, or vertical, ranging from 6-inch by 8-inch to 12.5-inch by 17-inch. The stock paper may have a glossy finish as well, which drives the price higher. Therefore, before ordering die cut flyers, think about whether your message really requires them.
